Who do you suppose A&W is trying to appeal to with its obscene television commercial depicting two aged singles on an awkward first date? Other, equally self-conscious adults forced back into the throes of post-divorce dating? Since this seems the most likely scenario, I wonder how successful they must be. Do parents of teenagers typically duck into A&Ws to make love to Mozza Burgers on a regular basis? I guess they don?t, which would explain the company?s sad new marketing campaign. She should go back to teaching fiddle lessons and he should go spend some time with his resentful daughters.
Yes, You Eat the Roast Tomato Coulis August 16, 2006